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Industry & Startups · Ontario
Senso to be acquired by New York-based marketing platform Zeta Global
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Summary
New York-based marketing company Zeta Global has agreed to acquire Toronto-based Senso, which supplies technology for Zeta’s generative engine optimization service. Zeta says it will bring Senso’s technology and team, including co-founder and CEO Saroop Bharwani, in-house; the purchase price was not disclosed.