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Newcomers to Canada adopt AI and social media at higher rates: MTM study
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Summary
A Media Technology Monitor survey found that newcomers who arrived in Canada within the past five years use AI tools, social media and short-form video more often than Canadian-born respondents. Among 4,000 newcomers surveyed, 80% used AI tools, compared with roughly half as many Canadian-born respondents; 89% watched short-form vertical video, versus 60% of the comparison group. The findings also show higher social media use among newcomers (95% versus 85%).