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Canadian Newcomers Adopt AI and Short-Form Video at Nearly Double the Rate of Canadian-Born Residents, Finds Latest MTM Report

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Summary

The Media Technology Monitor’s 2026 data found that four in five newcomers who arrived in Canada in the past five years use AI tools, nearly twice the rate among Canadian-born respondents. Nine in ten newcomers watch short-form vertical video, and they are also more likely to choose grocery stores and cellphone providers through personal recommendations.